If you have to get knee surgery, you want the best orthopedic surgeon cracking open your knee and splaying your insides out.
If you are on vacation in a sunny beach town and have a craving for Mexican food, you’re going to ask the locals what the best Mexican eatery is (or ask Google).
If you are shopping around for a brand new laptop, you’re going to ask your tech-savvy friend for his or her opinion on the best laptop.
Why? Because whether it is surgery, Mexican food or a laptop… you want the best of the best.
Yet, why do marketers, entrepreneurs and creators forget this quality about themselves and the people they are creating something for? Because they are overly concerned with cutting costs and snipping features just to make a few additional dollars.
It’s just business, they say as they package an underwhelming product, stamp their brand onto it and ship it to the masses.
And they are right, it is just business.
If you don’t do business right, your customers will just do business somewhere else where the grass is greener and the pool is cooler and the margaritas are on the rocks.
And, as they take their $100 to the widget seller across the street that is selling the best widgets, they look at you with glass-less eyes and mouth –– it’s just business.
By Cole Schafer.
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