You can't market shit.
Before you ever spend a single $1 on marketing, you need to determine whether or not you are attempting to market shit.
I see a lot of brands grow to hate their marketing and advertising firms because they aren’t increasing sales. When in reality, the reason they aren’t increasing sales has nothing to do with the campaigns and everything to do with the product or services being sold.
I think marketers, advertisers and business owners need to be more transparent about what they are selling. And, while you can’t tell a client that you won’t market their product because it's shit and it won’t sell… you can choose whether or not to work with them.
At the end of the day, we need to stop putting price tags on shit. There are too many good marketers and too many good products to waste time and energy and money on shit.
By Cole Schafer.
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