blog.

Mark | Twain

Don’t be so quick, especially when it comes to trends, movements and widely accepted norms. 

Cigarettes –– for a very long time –– were the coolest thing since sliced bread. 

And sliced bread –– for a very long time –– was recommended to make up nearly 50% of our daily intake. 

People died or got fat or both and as a result cigarettes and sliced bread became less cool. 

In the words of Mark Twain –– “Whenever you find yourself on the side of the majority, it is time to pause and reflect.”

But, then again, on Twain’s 70th birthday he also said –– “It has always been my rule never to smoke when asleep and never to refrain when awake.”

I’m pretty sure Mark Twain ate sliced bread too. 

But, I digress. 

By Cole Schafer. 


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Cole Schafer