The 40% Rule.

Jets burn 40% of their fuel during take-off. 

There is a metaphor in there, hiding somewhere. 

When we start things –– businesses, books, projects, blogs, etc –– we need to get them up in the air before we move on to start the next thing. 

Something creatives everywhere struggle with is trying to get multiple planes up in the air at the same time. 

They get a few hundred feet off the ground, they putter and then they crash and burn.

The next plane you choose to fly, make it the only one. Get it up in the air and let the wind take it from there. 

Then and only then, move on to the next one. 

By Cole Schafer. 


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