Ass cheeks and Maseratis

The moment we find ourselves feeling bored, sad, anxious or complacent we reach for our phones, a prescription or a self-help book. We’ve become terrified of feeling anything negative. 

I’m not going to point a finger (but if someone had a gun to my head and told me to point a finger) I’d point to Instagram and Twitter and Facebook. 

I’d say we were due. I’d say that when you have an entire society overly focused on sharing the upper 1% of their days in a virtual world 24/7, we were bound to create some deep-rooted fears and insecurities around negative emotions. 

Now, we are forced to reap what we have sown.

Today, young men and women are so obsessed with not feeling boredom, sadness, anxiousness and complacency (or essentially the normal emotions of life) that they look to create a virtual world where they're living in that 1% all the time. 

One where you're eating avocado toast while drinking a mojito on a beach with a MacBook and a wad of cash in their lap and a sandy pair of ass cheeks next to a Maserati in the background (even though a Maserati doesn’t belong on a beach) all picture perfectly highlighted by a beautiful sunset.

The cost? They're not really living. It's a facade. It looks pretty. It keeps out the bad. But, it hides a plastic unpleasant reality. 

By Cole Schafer. 


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