Learning to Suffer Through The Sacrifices

A Lesson on Success in Life & Business

cole schafer business blog

I want to get one thing straight, you can't have it all. If you think otherwise, you aren't just fooling yourself, but you are doing yourself a massive disservice. 

If you want to be a successful employee with a steady paycheck, you have to be willing to sacrifice some flexibility. 

If you want to be a big-time entrepreneur with the chance to one day have a fat bank account, chances are you will be sacrificing a lot of time early on in life making that dream come true.

If you want to travel the world and see places you could have never dreamed of, you have to be willing to have less, spend less and live very modestly. 

The problem is that so many people want it all. We want the high paying job that has a steady income stream and job security, combined with the flexibility to do as we please.

We want the super hot supportive girlfriend or boyfriend, but aren't necessarily willing to put in the time and energy to keep them happy.

We want great physiques, but we also want to eat our evening bowl of chocolate ice cream, and get an extra hour of sleep in the morning rather than run a couple miles.

I think as business men and women we need to stop thinking in terms of "I want..." and start thinking in terms of "I am willing to sacrifice... to get what I want."

Why? Because everyone wants something. Everyone wants the Lambo, a six digit salary, the chance to travel the world, the happy marriage, etc-- but few are willing to make the sacrifices that allow them to have those things.

I have found that my list of 'I wants' gets a hell of a lot shorter when I start adding in the corresponding 'I am willing to sacrifice...'

Sure... I may want to be a movie star, in fact it sounds really damn cool. But am I willing to quit my job and move out to L.A., hire an acting coach and go through hours upon hours of auditions? Am I willing to live off Ramen noodles and wait tables, as I hold out for my big chance to appear on the big screen?

Uh... no. 

On the other hand, I would love to become one of the worlds top business & lifestyle bloggers. Am I willing to to stay up until 2 a.m. when I have to be up for work at 6:30 a.m. crafting the perfect post about content marketing? Am I willing to spend hundreds of dollars for the chance to go to a blogging expo? Am I willing to throw my heart on the page, taking the risk of being judged for my work, allowing myself to become vulnerable to my readers? Am I willing to sacrifice a weekend night of partying, to work on my craft and study other great bloggers?


You see, success is not about determining what it is we want. It is about determining what we are willing to sacrifice to get what we want.

I think so much in life is about suffering through the sacrifices that we make, to one day get where we never dreamed we'd be. 

What is it you are willing to sacrifice?

By Cole Schafer