11 words I fell in love with this week.

When writing, I do my best to write simply and in such a way that can be widely understood. To quote Hemingway –– 

“Prose is architecture, not interior decoration, and the Baroque is over.”

By Baroque, Hemingway is referring to the highly ornate and arguably obnoxious style of architecture, art and music that spread across Europe in the early 17th century to the late 18th century. 

Regardless… obnoxious or not… necessary or not… effective or not… big beautiful words are a big and beautiful thing. And, as a writer, while big and beautiful are the easiest words to describe something that is of substantial size and aesthetic… we all could use some other words to grab from. 


Compelling –– overpoweringly enticing. 


Honeyed –– written or spoken language that is soothing and soft, intended to woo. 


Salesmanship –– the craft of selling a product or service. 


Wabi-Sabi –– a Japanese philosophy that focuses on finding beauty and acceptance in life’s imperfections. 


Fika –– Swedish term used to describe the coffee break taken between friends or colleagues, often involving pastries (we need to do more of this).


Frenetic –– fast and energetic in a rather wild and uncontrolled way.


Goya –– the suspension of disbelief that occurs in good storytelling; a story that feels like reality.


Meraki –– to do something with soul, creativity or love; the essence of yourself that you put in your work (I have this tattooed on the inside of my left bicep).


Spookasem –– this is Afrikaans and translates to Candy-Floss (it’s essentially just a much cooler way to say Cotton Candy).


Indigo –– the dark blue dye extracted from the Indigo plant. 


Eleven –– equivalent to the sum of six and five; one more than ten; 11.

By Cole Schafer. 

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Cole Schafer