We place titles on just about everything –– movies, emotions, ideas, business ventures, projects, works of art, culinary dishes, beverages and articles like the one you’re reading this very moment.

Even you have a title –– Bobby, Sarah, Lauren, Daniel, etc. 

Titles, in many ways, make communication both easier and more effective.

Instead of asking folks if they like “the type of food that combines two buns, lettuce, tomato, cheese, ketchup, mayo, onion and a pan seared ground beef patty” we can ask them if they like "cheeseburgers."

Titles are fantastic in just about every way, except when we give people, places and things titles they don’t want nor deserve. 

Racial slurs are titles. Stereotyping is discriminative titling at scale. 

While titles are essential to better, stronger more effective communication… titling comes with a great deal of responsibility. As humans, we have the power to create new titles every day. 

We need to make sure we are creating titles that make the world a better place and not the other way around. 

By Cole Schafer. 

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Cole Schafer