If you don’t have fun writing, the reader isn’t going to have fun reading. This same advice applies to marketers, graphic designers, product developers, videographers and anyone creating anything for a living. Your work carries an energy that is felt by the end consumer. If you are inspired by your work, your customer will be inspired too. If you are bored by your work, your customer will be bored too. Your customer feels what you feel. So, pay very close attention to what you feel.