Incentives drive behavior. They're not the only driver but they're a driver. When we think of incentives, we generally think of money. But, there are other incentives that are just as powerful as money; like time. Back in the day Federal Express––now known as FedEx––couldn't get their packages to arrive on time. This was a problem considering their mantra for a lot of years was, "When it absolutely positively has to be there overnight." They tried everything. Nothing worked. Packages were still showing up late to people's doorsteps. One day, they implemented an incentive. They stopped paying employees by the hour and started paying them by the shift. As soon as employees got the job done, they could all go home. Packages miraculously started arriving on time. Getting what you want isn't all that difficult. You figure out what other people want. Then, it becomes a trade.