Quit in private. Succeed in public.

Quitting projects is a natural part of the creative process (both as an individual and an enterprise). It can also be a deterrent to the sunk cost fallacy, where you continue to foolishly pour time, resources and money into a project that has become a dud.

However, getting in the habit of quitting projects in public can be dangerous to your reputation. It gives the impression that you lack focus and resilience.

Because of this, it’s wise to begin the vast majority of your projects in private. Work on these projects in the dark, far from the influence of the outside world and the constant dopamine drip of online applause.

If after a few months, you still find that you are inspired by the project, then open up the doors to the public. This is a simple way to differentiate between the projects you are truly interested in and the ones you are doing because you *think* others will be interested in them.

It will also keep you from looking like a quitter.