I don’t allow my writers to use Artificial Intelligence at Honey Copy. Why? Because I see my writers as more than just writers. They are creative problem solvers who happen to write.

Writers who become overly reliant on AI have the advantage of producing more work at a much lower cost, yes. However, with time they will notice their ability to think creatively begin to atrophy. When we fully immerse ourselves in the writing process, we develop a deeper understanding of the subject we are writing about. This deeper understanding is why writers are indispensable to an agency or enterprise (not simply their ability to write a knee-buckling line).

When writers hire out their writing to AI, they also hire out their thinking. With time, this will cause the writer to not only be a weak writer but a weak thinker, a weak creative and a weak problem solver. If an advertising agency is anything, it’s an outfit of thinkers, creatives and problem solvers.This is why it’s so goddamn important to do your own writing. It’s about so much more than just writing.