Don’t give into the hype. Huge followings aren’t indicative of competence, experience nor skill. They’re usually just an indicator that somebody prefers to talk about the work more than they like actually doing the work. This trait is good for gaining followers, terrible for growing enterprises. Hire undervalued talent. They’re hungrier. They’re humbler. They’re easier to work with. And, they’re generally better skilled.If you are hiring someone with a large following, be aware you are more likely to overvalue their capabilities. So, try and look at their work through an unbiased lens. Ask yourself: Would I still be impressed with their work if they didn’t have 100,000 followers?

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