Bad ideas breed good ideas. If you feel like you don't have any good ideas, you likely don't have many bad ideas. Ideas behave like the inverse of the Gremlins. The Gremlins was a bizarre horror film from the 80s. One day, a kid named Billy gets a Mogwai for Christmas. It's a strange, adorable little creature that's clearly not from Earth. He names it Gizmo.

Gizmo is a low-maintenance pet. Although, he comes with three extremely important rules that can't be broken:

1. Keep him away from bright light

2. Don't get him wet

3. Never feed him after midnight

All three rules inevitably get broken. Gizmo gets wet. He spawns several less friendly Mogwai. They trick Billy into feeding them after midnight. Soon, they transform into blood-thirsty reptilian monsters called Gremlins led by a psychopath named Stripe. This snowballs into murderous chaos.

And so ideas are the exact opposite of Gremlins. You have to produce a lot of Gremlins before you wind up with a cute, cuddly, adorable Gizmo you want to take home with you. Ideation is a bit of a bloodbath. Until it isn't.