Don’t seek to be known by many people but instead trusted by the right people.

For the past decade, doing good business has been about building followings. In the next decade, it will be about building relationships. Fortunately, this doesn’t require producing mind-numbing content, dancing for an algorithm nor playing the viral slot machine.

You just have to be the kind of person who:

1. Provides tremendous value
2. Follows through

You do these two things and you will likely never be “internet famous”. However, you will attract the “right people”. Together, you all will do extraordinary work, create change and make an honest living.

It’s not flashy. It’s not easy. It’s not vogue. But, it works.