We are motivated by money. But, we’re also motivated by meaning. When building an enterprise, you must think about both.

If your only selling point is money, you will attract individuals who are strictly motivated by money. Sure, they might be talented. But, they will be unfaithful. They will leave you the moment somebody walks by waving a bigger paycheck and a flashier title. If your only selling point is meaning, you won’t attract anyone. Nobody works for nothing. Especially not those with the talent and tenacity you desire.

You want to build an enterprise that pays its people well while challenging them to do work that is truly meaningful.