Creativity exists on a spectrum.

At the far left end of the spectrum is the word RECOGNIZABLE. At the far right end of the spectrum is the word ORIGINAL.

Most of the work we come across on a daily basis exists on the left end of the spectrum. It's recognizable. This doesn't necessarily mean it's bad work. It just means it's work we've seen before and will likely see it again. Work that is recognizable has an easier time being understood by the masses because the audience has plenty to compare the it to. While recognizable work will never change the culture nor make its mark in the broader landscape of art, it tends to be highly commercial. This is a benefit.

However, every once in a great while, we get work that is original. We get work that exists on the other side of the spectrum. At first, we might find ourselves hating this work because it's foreign, alien, strange, offensive or bizarre. But, this is just our brains way of attempting to make sense of what we're seeing, reading or hearing. As consumers, we must lean into the work we feel tempted to push away. As creatives, we must not allow ourselves to become discouraged if it takes time for our work to catch on.

Originality is recognized after the fact. It's recognized in retorspect.